04·Verb·2020

Interactive Live Streaming

Real-time engagement for shoppable broadcasts.

All work
Interactive Live Streaming — cover artifact
Company
Verb
Role
Product Designer
Team
PM · 5 engineers · Designer
Year
2020

Context

Brands running live sales needed to surface product, capture intent, and respond to chat without breaking the cadence of the broadcast.

Research

01 / 02

20+ broadcasts watched, plus host and viewer interviews. The frictions weren't features — they were moments: the half-second a host's eyes flicked off camera, the lag between "I want that" and "I bought that."

Solution

02 / 02

Two surfaces, both tuned to keep attention on the host: a presenter cockpit for one-glance control, and a viewer overlay built for impulse — a spotlight product card the host triggers with a tap, plus a reaction stream and quick-buy that never pull viewers out of the video.

Selected artifacts

Research, exploration, and final screens from the work.

Presenter cockpit — live state
Heuristic audit — empty/disabled states
Heuristic audit — onboarding gap
Viewer overlay exploration — frame 1
Viewer overlay exploration — frame 2
Viewer overlay exploration — frame 3
Spotlight product card — host trigger
Reaction stream and quick-buy overlay
Presenter cockpit — annotated
Viewer surface — annotated
Final flow — broadcast view
Final flow — purchase view
verbLIVE presentation — frame 12
verbLIVE presentation — frame 13
verbLIVE presentation — frame 14

Impact

 

  1. 01

    ~40% lift in average engagement per broadcast

  2. 02

    Measurable in-stream conversion lift in A/B testing

  3. 03

    Shipped to flagship beauty and apparel customers

Reflection

"Live commerce rewards designs that protect attention. Every interaction had to earn its place against "don't pull the viewer out of the moment.""